Free to start. One plan after that.
Ideate is free forever. Kooio Pro is £29 / month for every stage after it — and you upgrade inside the app, only when you are ready.
Ideate
Free
£0forever
Shape a rough idea into a named product with a pitch, a first customer and three features. Free forever, no credit card.
Start free with Ideate →Validate → Launch
Kooio Pro
£29per month
Validate, Pricing, Design, Build and Launch. One honest verdict on demand, what to charge, a brand and product direction, a build brief and a launch plan — with Ava alongside you the whole way. Cancel any time.
Start free, upgrade when you're ready →No trial, no annual plan, no one-off purchases. Cancel any time and everything you have saved stays yours.
What each stage gives you
| Stage | You walk away with | Plan |
|---|---|---|
| Ideate | A named product with a pitch, a first customer and three features | Free |
| Validate | One honest verdict on demand and competition, sources linked | Pro |
| Pricing | A first price worth testing and the offer to test it with | Pro |
| Design | A brand and product direction you can hand over | Pro |
| Build | A build brief you can paste into your build tool | Pro |
| Launch | A launch plan — a live page, a message, a sequence | Pro |
Free Ideate included
Start your founder journey before you build.
Start free with Ideate. Upgrade when you're ready to validate, shape, and launch your idea.
Free Ideate stageNo credit card to startPaid stages when ready